Relaunched an iconic brand through loyalty

Everyone knows Hard Rock, but mostly for their cafes. Our challenge was to encourage discovery and exploration of the wide array of casinos, music venues, shops, and incredible hotels and resorts around the world by promoting Hard Rock’s first global loyalty program. We named the program, UNITY, designed the identity system and created a global integrated marketing campaign. The centerpiece of our campaign was a reimagined version of the iconic Beatles song “Come Together,” recorded by Noah Kahan.