EXPERIENCE

I lead creative direction and brand strategy for global brands, driving excellence across multi-channel workstreams for teams of 15+. I motivate with clear direction, mentorship, and hands-on partnership. I build client trust and proactively identify—and sell—new opportunities. And I continually push beyond what’s expected to redefine what’s possible.

GALE | Creative Director (3yrs)

October 2022— Present

Current client roster includes global brands like Uber, Uber Eats, Delta Air Lines and Hyatt and have provided creative leadership across a variety of industries including Fogo De Chao, Chipotle, H&R Block, and Hertz.

Publicis Groupe | FKA | VP, Creative Director 2021— 2022

Publicis Groupe | Rauxa | Creative Director 2017— 2021

Worked with the new business team to win new clients while rapidly growing accounts for Audible, SiriusXM, and Verizon Business. Delivered strategic, high-impact creative, raised the bar for excellence, built strong client partnerships, and led by example for my team.
 

Carrot Creative a Vice Company | Sr. Copywriter

November 2015— April 2017

I worked on clients that include Lipton, Carl’s Jr., bareMinerals, Tresseme, All Nippon Airways, Ferrari, and American Express. I created campaigns that were strategic at the core and inspired by real human truths. To build on the ideas, I leveraged the latest innovations to push the work and our clients to new levels across all social and digital.

T3 | Sr. Copywriter

March 2012 — November 2015

I motivated and mentored junior teams and served as a creative lead across multiple projects. I've helped win new business and grow existing accounts with strategic and innovative thinking. Clients included UPS, The Cosmopolitan of Las Vegas, Allstate, Chase, Prodigy Network, Whitepages, and Charter Communications.

Digitas NY | Copywriter

June 2008 — March 2012

4+ years of digital storytelling with experience in interactive banner ads, microsites, social media, mobile, OOH, direct mail, and print. Clients included American Express, Comcast, Tiaa-Cref, Kraft, and Jenn-air.

Prime Access NY | Associate Copywriter

June 2006 - June 2007

Conceptualized, developed, and produced TV, Radio, and Print ads for the National Youth Anti-Drug Media Campaign. This campaign reflected the pressure that teenagers face from their peers.

Saatchi & Saatchi NY | Freelance

June 2007

Print and digital writing for Toyota.
  

EDUCATION: B.F.A, Art Direction Pratt Institute 06