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Lansinoh is a global brand committed to supporting breastfeeding mothers with a presence in over 60 countries.
Business growth wasn't a problem for this brand—brand consistency was. With conflicting photography and design, opposite tones of voice, varying messaging and claims, they needed a brand campaign that had the legs to capture the spirit of the brand, translate across borders and extend through all different kinds of media.
And that's exactly what we gave them. We won the business by tapping into the real life experiences of 2 experienced moms, 2 dads, and 1 women with a disposable income.